Media Relations

Campaign Toolkits

Campaigns aim to inform people, sometimes challenge what’s currently happening and bring about change. There are many types of campaigns and all sorts of actions that can be taken.

The toolkits provided for each campaign help to promote and ensure the right messages get heard and seen by the right people.

The toolkits provided on this web page can be utilised by the highlighted groups.

Local Hero Asset Pack - Local campaign toolkit

This toolkit can be used by: Anyone

Purpose: To proactively promote safe distancing and help to encourage Isle of Wight residents to stay alert, protect the Island and stay safe.

Asset	Description	Link	Terms of use
A4 Poster	File format: PDF File size: 343KB Size: A4 Strapline: Be an Isle of Wight local hero!	https://www.iow.gov.uk/documentlibrary/view/covid-19- a4-poster-be-an-isle-of-wight-local-hero-	Free to use
A4 Poster	File format: PDF File size: 343KB Size: A4 Strapline: Be an Isle of Wight local hero - Pay by card/contactless	https://www.iow.gov.uk/documentlibrary/view/covid-19- a4-poster-be-an-isle-of-wight-local-hero-pay-by-card-contactless	Free to use
A4 Poster	File format: PDF File size: 346KB Size: A4 Strapline: Be an Isle of Wight local hero - General Information	https://www.iow.gov.uk/documentlibrary/view/covid-19- a4-poster-be-an-isle-of-wight-local-hero-general-information	Free to use

Asset

Description

Link

A4 Poster

File format: PDF

File size: 343KB

Size: A4

Strapline: Be an Isle of Wight local hero!

https://www.iow.gov.uk/documentlibrary/view/covid-19-
a4-poster-be-an-isle-of-wight-local-hero-

Free to use

A4 Poster

File format: PDF

File size: 343KB

Size: A4

Strapline: Be an Isle of Wight local hero - Pay by card/contactless

https://www.iow.gov.uk/documentlibrary/view/covid-19-
a4-poster-be-an-isle-of-wight-local-hero-pay-by-card-contactless

Free to use

A4 Poster

File format: PDF

File size: 346KB

Size: A4

Strapline: Be an Isle of Wight local hero - General Information

https://www.iow.gov.uk/documentlibrary/view/covid-19-
a4-poster-be-an-isle-of-wight-local-hero-general-information

Free to use

Business Asset Pack: Retail Sector - Local campaign toolkit

This toolkit can be used by: Retail Sector

Purpose: To proactively promote safe distancing and help to encourage Isle of Wight residents to stay alert, protect the Island and stay safe when visiting the high street.

Asset	Description	Link	Terms of use
A4 Poster	File format: PDF File size: 97KB Size: A4 Strapline: Welcome Back	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-welcome-back-a4-poster	Free to use
A4 Poster	File format: PDF File size: 100KB Size: A4 Strapline: Prevent the spread wash hands	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-wash-hands- a4-poster	Free to use
A4 Poster	File format: PDF File size: 93KB Size: A4 Strapline: Prevent the spread 'do not touch'	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-do-not-touch- a4-poster	Free to use
A4 Poster	File format: PDF File size: 95KB Size: A4 Strapline: Prevent the spread 'toilets'	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-toilets-a4-poster	Free to use
A4 Poster	File format: PDF File size: 107KB Size: A4 Strapline: Prevent the spread 'Please clean'	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-please-clean- a4-poster	Free to use
A4 Poster	File format: PDF File size: 93 KB Size: A4 Strapline: Prevent the spread 'opening date'	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-opening-date- a4-poster	Free to use
A4 Poster	File format: PDF File size: 93KB Size: A4 Strapline: Now open, please shop locally to support your community, it depends on your help.	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-now-open- a4-poster	Free to use
A4 Poster	File format: PDF File size: 93 KB Size: A4 Strapline: Prevent the spread 'maximum number of people'	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-max-people- a4-poster	Free to use
A4 Poster	File format: PDF File size: 93KB Size: A4 Strapline: Prevent the spread, only one person at a time on the stairs	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-stairs-a4-poster	Free to use
A4 Poster	File format: PDF File size: 93KB Size: A4 Strapline: Prevent the spread, maximum number of people permitted in the lift at any one time	https://www.iow.gov.uk/documentlibrary/view/covid-19-business-asset-pack-prevent-the-spread-lifts-a4-poster	Free to use
A4 Poster	File format: PDF File size: 107KB Size: A4 Strapline: Prevent the spread 'five steps'	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-five-steps- a4-poster	Free to use
A4 Poster	File format: PDF File size: 92KB Size: A4 Strapline: Prevent the spread 'entrance warning'	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-entrance-warning- a4-poster	Free to use
A4 Poster	File format: PDF File size: 90KB Size: A4 Strapline: Prevent the spread 'Collection point'	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-collection-point- a4-poster	Free to use
A4 Poster	File format: PDF File size: 95KB Size: A4 Strapline: Prevent the spread. We can only accept card payments at this time – sorry no cash.	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-only-card- payments-a4-poster	Free to use
A4 Poster	File format: PDF File size: 103KB Size: A4 Strapline: Prevent the spread. Please ensure you keep two metres apart at all times.	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-social-distancing- a4-poster	Free to use
A4 Poster	File format: PDF File size: 99KB Size: A4 Strapline: Prevent the spread. Hand sanitation point.	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-hand-sanitation- point-a4-poster	Free to use
A4 Poster	File format: PDF File size: 108KB Size: A4 Strapline: Prevent the spread. Deep cleaning no entry.	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-deep-cleaning- a4-poster	Free to use
A4 Poster	File format: PDF File size: 5KB Size: A4 Graphic: Arrow	https://www.iow.gov.uk/documentlibrary/view/covid-19- business-asset-pack-prevent-the-spread-arrow-a4-poster	Free to use

NHS contact tracing app - Local campaign toolkit

This toolkit can be used by: Anyone

Purpose: To proactively promote the NHS COVID-19 app and help to encourage Isle of Wight residents to download and use the NHS COVID-19 contact tracing app.

Asset	Description	Link	Terms of use
Questions and Answers document	This document has been made available by the NHS and provides questions and answers about the NHS COVID-19 contact tracing app which is being piloted on the Isle of Wight.	https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-questions-and-answers-isle-of-wight	Free to use
Social media: Facebook Header	File format: JPG File size: 187KB Size: 820 x 360 Facebook headers highlight what's new and promote the latest information, events and products.	https://www.iow.gov.uk/documentlibrary/view/nhs-app-isle-of-wight-facebook-header-820-x-360	Free to use
Social media: Facebook profile picture	You will need to be logged into your Facebook account to be able to change your existing profile picture and use this asset.	www.facebook.com/profilepicframes/?selected_overlay_id=899238853849792	Free to use
Social Media: Twitter Header	File format: JPG File size: 314 KB Size: 1500 x 500 Twitter headers highlight what's new and promote the latest information, events and products.	https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-isle-of-wight-twitter-header-1500-x-500	Free to use
Key Messages	Key messages that can be used to promote the NHS COVID-19 contact tracing app on the Isle of Wight. File format: Microsoft Word	https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-key-messages	Free to use
Long and short copy	Long and short that can be used to promote the NHS COVID-19 contact tracing app on the Isle of Wight. File format: Microsoft Word	https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-long-and-short-copy	Free to use
Informative Videos	5 x Myth Busting Videos	1. Phone in locked mode. Will Bluetooth still work: link to YouTube Video https://youtu.be/EnBMGs9aixI 2. Privacy and Identity: Link to YouTube video https://youtu.be/3w5fOPB0hL8 3. Will I be told to isolate: Link to YouTube video https://youtu.be/gAIgPFLryng 4. Can I provide feedback: Link to YouTube video https://youtu.be/izV1nbTuRJs 5. ‘How to Download the App’ video: https://youtu.be/VuZD1C11U0A	Free to use
Promotional Video	Title: A message from our island's key workers Message: Hear from some of our island's key workers on why downloading the NHS COVID-19 App is important to them.	1. A message from our island's key workers, link to YouTube Video https://youtu.be/8hhF3gadjew	Free to use
A1 Poster	File format: JPG File size: 2MB Size: A1 Strapline: Isle of Wight lead the way	https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-a1-poster	Free to use
A3 Poster	File format: JPG File size: 889 KB Size: A3 Strapline: Isle of Wight lead the way	https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-a3-poster	Free to use
A4 Poster	File format: JPG File size: 889 KB Size: A4 Strapline: Isle of Wight lead the way	https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-a4-poster	Free to use
Email Signature	File format: JPG File size: 348 KB Email Signature graphic can be added to your emails	https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-email-signature	Free to use
Digital screen	File format: JPG File size: 717 KB Size: 1920 x 1080	https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-digital-screen	Free to use

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Contact Details

Isle of Wight Council

Customer Service Centre
County Hall
High Street
Newport
Isle of Wight PO30 1UD

Tel: 01983 821000

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