Media Relations

Campaign Toolkits

Campaigns aim to inform people, sometimes challenge what’s currently happening and bring about change. There are many types of campaigns and all sorts of actions that can be taken.  

The toolkit provided for each campaign help to promote and ensure the right messages get heard and seen by the right people. 

The toolkits provided on this web page can be utilised by the highlighted groups.

If you have any questions or feedback about the toolkits provided on this web page please email communications@iow.gov.uk.

'Out and About Card' Asset Pack - Local campaign toolkit

This toolkit can be used by: Businesses, anyone

Purpose: To proactively promote the 'Out and About' cards and raise social awareness encouraging people to be patient and respectful. To provide a tool for people who are finding the new covid-secure situations challenging.

 Asset  Description  Link Terms of use

 A4 Poster

File format: PDF

File size: 77KB

Size: A4

Strapline: Please be patient with our customers.

Out and About Cards - A4 Informative Poster

 

Free to use

 

Informative cards

File format: PDF

File size: 58KB

Size: A4

Purpose: Set of 'out and about' cards 

These cards can be used by people who are finding the new covid-secure situations challenging.

Out and About Cards

 

Free to use

 

Hospitality - Tourism/ Visitor Asset Pack - Local campaign toolkit

This toolkit can be used by: IOW Hospitality Industry

Purpose:  This toolkit provides template advisory posters to assist businesses in keeping guests safe whilst visiting the Island and it proactively promotes the campaign message -  Respect, Protect and Enjoy.

 Asset  Description  Link Terms of use

Government Guidance

Informative web page

Purpose: Maintaining records of staff, customers and visitors to support NHS Test and Trace

https://www.gov.uk/guidance/maintaining-records-of-staff-customers-and-visitors-to-support-nhs-test-and-trace?utm_source=e159c002-348d-40e9-892a-656cc5916a0f&utm_medium=email&utm_campaign=govuk-notifications&utm_content=immediate

Free to use

 

 A4 Poster

File format: PDF

File size: 193KB

Size: A4

Strapline: Advice for guests displaying symptoms of coronavirus (COVID-19)

 

https://www.iow.gov.uk/documentlibrary/view/
covid-19-hospitality-asset-pack-welcome-back-a4-poster

 

Free to use

 

Web Copy for accommodation providers

File format: Rich Text Format (RTF)

File size: 46KB

Purpose: informative content 

https://www.iow.gov.uk/documentlibrary/view/covid-19-hospitality-asset-pack-website-online-booking-copy

 

Free to use

 

Environmental
Health (EH) Advice
and Guidance

Informative web page

Purpose: provide EH advice to businesses to help them keep covid safe.

https://www.iow.gov.uk/Residents/Environment-Planning-and-Waste/Environmental-Health/Food-Safety-and-Standards/
Regulatory-Services-COVID-19-Business-Advice

 

 

Free to use

 

Visit IOW Toolkit

Toolkit provided by Visit IOW

Purpose: Provides information and wider marketing assets for the hospitality industry.

https://visitwightpro.com/2020/07/03/coronavirus-warning-material-for-your-website-and-social-media-feeds/

 

 

Free to use

 

Business Asset Pack - Local campaign toolkit

This toolkit can be used by: Businesses, although it can be used by anyone.

Purpose: To proactively promote safe distancing and help to encourage Isle of Wight residents to stay alert, protect the Island and stay safe when visiting local businesses. 

This toolkit provides template advisory posters to assist businesses in becoming covid secure. Businesses should ensure that they have undertaken all steps to risk assess their business activities in line with the government guidance - working safely during coronavirus (COVID-19) .

 


 Asset  Description  Link Terms of use
Government Guidance

Informative web page

Purpose: Maintaining records of staff, customers and visitors to support NHS Test and Trace

https://www.gov.uk/guidance/maintaining-records-of-staff-customers-and-visitors-to-support-nhs-test-and-trace?utm_source=e159c002-348d-40e9-892a-656cc5916a0f&utm_medium=email&utm_campaign=govuk-notifications&utm_content=immediate Free to use

 A4 Poster

File format: PDF

File size: 97KB

Size: A4

Strapline: Welcome Back

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-welcome-back-a4-poster

 

Free to use

 

Please use in A3 format where possible

 

 A4 Poster

File format: PDF

File size: 100KB

Size: A4

Strapline: Prevent the spread wash hands

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-wash-hands-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 93KB

Size: A4

Strapline: Prevent the spread  'do not touch'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-do-not-touch-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 95KB

Size: A4

Strapline: Prevent the spread 'toilets'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-toilets-a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 107KB

Size: A4

Strapline: Prevent the spread 'Please clean'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-please-clean-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 93 KB

Size: A4

Strapline: Prevent the spread 'opening date'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-opening-date-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 93KB

Size: A4

Strapline: Now open, please shop locally to support your community, it depends on your help.

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-now-open-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 93 KB

Size: A4

Strapline: Prevent the spread 'maximum number of people'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-max-people-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 93KB

Size: A4

Strapline: Prevent the spread, only one person at a time on the stairs

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-stairs-a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 93KB

Size: A4

Strapline: Prevent the spread, maximum number of people permitted in the lift at any one time

https://www.iow.gov.uk/documentlibrary/view/covid-19-business-asset-pack-prevent-the-spread-lifts-a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 107KB

Size: A4

Strapline: Prevent the spread 'five steps'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-five-steps-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 92KB

Size: A4

Strapline: Prevent the spread 'entrance warning'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-entrance-warning-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 90KB

Size: A4

Strapline: Prevent the spread 'Collection point'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-collection-point-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 95KB

Size: A4

Strapline: Prevent the spread. We can only accept card payments at this time – sorry no cash.

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-only-card-
payments-a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 103KB

Size: A4

Strapline: Prevent the spread. Please ensure you keep two metres apart at all times.

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-social-distancing-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 99KB

Size: A4

Strapline: Prevent the spread. Hand sanitation point.

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-hand-sanitation-
point-a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 108KB

Size: A4

Strapline: Prevent the spread. Deep cleaning no entry.

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-deep-cleaning-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 5KB

Size: A4

Graphic: Arrow

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-arrow-a4-poster

 

Free to use

 

NHS contact tracing app - Local campaign toolkit - no longer available online. Toolkit closed 22 June 2020