Sustainable Travel on the Isle of Wight

Current projects

Bicycle Island

Tourism Business Engagement Programme

This project is carried out on the council’s behalf by Visit Isle of Wight and delivers sustainable transport skills, training, knowledge, product and information to all 1900 tourism businesses on the Isle of Wight, ensuring that tourism businesses are better placed to onward communicate the benefits of sustainable transport to their guests.

For more information, please visit the Visit Isle of Wight, Tourism Industry website.

Destination Walking and Cycling

This scheme is also delivered on behalf of the council by Visit Isle of Wight and is aimed at new, novice and lapsed cyclists/walkers. Inspiring those who are already visiting the Island to consider walking and cyclingthrough a range of ways, such as cycle hire, cycling events and guided walks.


Bicycle Island Research

The Isle of Wight council, in partnership with Visit Isle of Wight, is leading the way with innovative survey research that is hoped will inspire travel behaviour change across the UK. New, novice and lapsed cycling visitors were encouraged to cycle while holidaying on the Island in 2017 and this was followed up by their local council when they returned home with initiatives promoting cycling.

More information is here: Visit Isle of Wight, Tourism Industry website - Bicycle Island Research

Cycle Service Delivery (Domiciliary Care)

Carers working for Island Healthcare are being encouraged to use electric bikes for their journeys between the ‘Hub’ care home and the homes of people they care for.

More information about the 'Hub' can be found on the  Island Health Care website

Sustainable Transport Apprentices and Volunteers

Delivered by Visit Isle of Wight (VIOW), this project recruits Travel Ambassadors, to welcome visitors to the Island, based out and about at key locations – including bus and ferry terminals, events or at one of the Tourist Information Points.

Find out more about being a Travel Ambassador on the following link:

The VIOW traineeship programme for 16 -24 year olds encourages a career within the travel and tourism industry; gives real life experience and knowledge and gives the young people employability skills in order to act as ambassadors for the tourism industry on the Island.

More information about the traineeship scheme is at Visit Isle of Wight website - traineeship programme.

School Engagement Programme

The ‘Shift It’ project promotes active sustainable travel to and from school. This is done by working closely with individual schools to develop bespoke and comprehensive programmes of exciting activities and events that work for the community they serve.

Lots more on the 'Shift It' project can be found on the  Wight Cycle training website.

Area of Natural Beauty (AONB) Walking and Cycling

Supported by the council, the AONB has put together guides to some of their favourite walking and cycling routes. New guides will be added to their page link below on a regular basis so visitors and residents alike can explore the Island’s finest landscapes.

Download the latest walking and cycling guides from the Area of Natural Beauty (AONB) website.

Isle be Active

Part funded by the sustainable transport monies, Isle be active offers funding to help new or current instructors build a business for physical activity.

More information on this funding can be found on the Sports Development Services web pages - Isle Be Active

The Isle be active project also puts together monthly challenges designed to motivate residents and visitors to increase levels of activity for a healthier you.

Find out more at Sports Development Services web pages - Cycle Challenges.

Sustainable Travel Innovation Grant

The Sustainable Transport Innovation Grant encourages businesses, groups and organisations to apply for up to £10,000 of revenue funding to deliver projects that help more people choose sustainable transport as their preferred travel method.

More information on this is grant can be found on the Sports Development Services web pages - Innovation Grant