Isle of Wight Council

Public Health - Sugar Smart

Sugar Smart Isle of Wight

Many of us are consuming too much sugar, especially children and this is increasing levels of tooth decay, obesity and Type 2 diabetes.

On the Isle of Wight nearly a quarter of reception year children (aged 4-5 years) and a third of Year 6 (aged 10-11 years) are overweight or obese. By adulthood, two-thirds are overweight or obese on the Isle of Wight.

Too much sugar is also linked with a higher risk of tooth decay. On the Isle of Wight 26.4% of 5 year olds examined had signs of decayed, missing or filled teeth.


Sugar Smart Isle of Wight

To tackle these problems, we're helping the Isle of Wight to become Sugar Smart, so we can raise awareness of hidden sugars in food and drink and help make good choices about what we eat.

We've teamed up with the Jamie Oliver Foundation and Sustain and are working in partnership across the Island to look at what we can all do at home, in schools, in work and in shops, restaurants, cafes and takeaways.

Cutting down on sugar can help us all feel better, have more energy and look after our health.

The first stage of Sugar Smart was an Island-wide debate to find out whether residents think we should take action on sugar, and where we should focus our efforts.

  • To view the results of our 2016 survey click here.(PDF, 259KB, 1 page).
  • To view the full report  click here (PDF, 404KB, 25 pages).

Our Vision: To be a Sugar Smart Island, where our community is supported to make healthier, lower-sugar choices 

Our Aim: To increase awareness of and reduce sugar consumption across all age groups and communities on the Island.

System wide call to action click here (PDF, 319kb, 2 pages)

Join in


Sign up to Sugar Smart Isle of Wight and make a pledge to reduce sugar!


You can follow our local campaign Sugar Smart Isle of Wight on social media by selecting any of the following links:

Become a Sugar Smart local volunteer

To apply online to become a local volunteer visit (website)

When you agree to sign-up to a volunteer on the Sugar Smart UK website, the lead partner the “Isle of Wight Council” will be in contact with you.

Follow the national Sugar Smart UK campaign on:

Visit the National Sugar Smart UK - Facebook (website)

Sign-up to the Sugar Smart UK newsletter (website)