Life’s Better by Bike — Even Small Rides Can Make a Big Difference

Islanders are being invited to leave the car at home and hop on their bikes this June, as part of the Isle of Wight Council’s ‘Life’s Better by Bike’ campaign.

The campaign aims to inspire residents to swap shorter car journeys for cycling — boosting their own health and wellbeing while helping to protect the Island’s environment.

Throughout June, the campaign will highlight how cycling can help improve physical fitness, strengthen mental wellbeing, and contribute to cleaner, greener communities.

While we recognise that not all routes are currently ideal for cycling — with some lanes and footpaths in need of improvement — the campaign also aims to raise awareness of the importance of maintaining and enhancing our cycling infrastructure. Feedback from local cycling groups is vital in helping us identify areas that need attention.

Simon Bryant, the Isle of Wight’s Director of Public Health, said: “We know that regular cycling can help reduce stress, improve mental focus, and boost heart health. It’s also a great way to reconnect with nature, enjoy time with friends and family, and rediscover that sense of freedom we often lose in busy daily life. Life really is better by bike — and we’d love to see as many people as possible joining in this June.”

With the Island’s roads often busy, especially during peak times, cycling can offer a refreshing alternative for some journeys — no queues, just the freedom of two wheels. However, we understand that for others, walking may feel like a safer or more accessible option, and that’s okay too. The key is finding ways to stay active and reduce car use where possible.

The council will be promoting local cycle routes — including those best suited for beginners or families — offering inspiration for Islanders of all abilities to get started or rediscover the simple joy of riding a bike.

The Isle of Wight celebrates its highly reputed status as one of the top cycling destinations in the world. With around 200 miles of cycle tracks, byways and bridleways, there are plenty of opportunities to explore — whether you’re a seasoned cyclist or just starting out.

Residents are encouraged to share their cycling adventures on social media, tagging the council and using the hashtag #LifesBetterByBike for a chance to be featured.

Even a short ride can make a big difference — to your health, your mood, and the environment we all share.

Residents can find cycling tips, local routes, and ways to get involved by visiting our Life's better by bike webapge: Life's better by bike