Media Relations

Campaign Toolkits

Campaigns aim to inform people, sometimes challenge what’s currently happening and bring about change. There are many types of campaigns and all sorts of actions that can be taken.  

The toolkits provided for each campaign help to promote and ensure the right messages get heard and seen by the right people. 

The toolkits provided on this web page can be utilised by the highlighted groups.

Local Hero Asset Pack - Local campaign toolkit

This toolkit can be used by: Anyone

Purpose: To proactively promote safe distancing and help to encourage Isle of Wight residents to stay alert, protect the Island and stay safe.

 Asset  Description  Link Terms of use

 A4 Poster

File format: PDF

File size: 343KB

Size: A4

Strapline: Be an Isle of Wight local hero!

https://www.iow.gov.uk/documentlibrary/view/covid-19-
a4-poster-be-an-isle-of-wight-local-hero-

 

Free to use

 

 A4 Poster

File format: PDF

File size: 343KB

Size: A4

Strapline: Be an Isle of Wight local hero - Pay by card/contactless

https://www.iow.gov.uk/documentlibrary/view/covid-19-
a4-poster-be-an-isle-of-wight-local-hero-pay-by-card-contactless

 

Free to use

 

 A4 Poster

File format: PDF

File size: 346KB

Size: A4

Strapline: Be an Isle of Wight local hero - General Information

https://www.iow.gov.uk/documentlibrary/view/covid-19-
a4-poster-be-an-isle-of-wight-local-hero-general-information

 

Free to use

 

Business Asset Pack: Retail Sector - Local campaign toolkit

This toolkit can be used by: Retail Sector

Purpose: To proactively promote safe distancing and help to encourage Isle of Wight residents to stay alert, protect the Island and stay safe when visiting the high street.

 Asset  Description  Link Terms of use

 A4 Poster

File format: PDF

File size: 97KB

Size: A4

Strapline: Welcome Back

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-welcome-back-a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 100KB

Size: A4

Strapline: Prevent the spread wash hands

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-wash-hands-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 93KB

Size: A4

Strapline: Prevent the spread  'do not touch'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-do-not-touch-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 95KB

Size: A4

Strapline: Prevent the spread 'toilets'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-toilets-a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 107KB

Size: A4

Strapline: Prevent the spread 'Please clean'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-please-clean-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 93 KB

Size: A4

Strapline: Prevent the spread 'opening date'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-opening-date-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 93KB

Size: A4

Strapline: Now open, please shop locally to support your community, it depends on your help.

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-now-open-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 93 KB

Size: A4

Strapline: Prevent the spread 'maximum number of people'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-max-people-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 93KB

Size: A4

Strapline: Prevent the spread, only one person at a time on the stairs

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-stairs-a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 93KB

Size: A4

Strapline: Prevent the spread, maximum number of people permitted in the lift at any one time

https://www.iow.gov.uk/documentlibrary/view/covid-19-business-asset-pack-prevent-the-spread-lifts-a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 107KB

Size: A4

Strapline: Prevent the spread 'five steps'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-five-steps-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 92KB

Size: A4

Strapline: Prevent the spread 'entrance warning'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-entrance-warning-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 90KB

Size: A4

Strapline: Prevent the spread 'Collection point'

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-collection-point-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 95KB

Size: A4

Strapline: Prevent the spread. We can only accept card payments at this time – sorry no cash.

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-only-card-
payments-a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 103KB

Size: A4

Strapline: Prevent the spread. Please ensure you keep two metres apart at all times.

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-social-distancing-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 99KB

Size: A4

Strapline: Prevent the spread. Hand sanitation point.

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-hand-sanitation-
point-a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 108KB

Size: A4

Strapline: Prevent the spread. Deep cleaning no entry.

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-deep-cleaning-
a4-poster

 

Free to use

 

 A4 Poster

File format: PDF

File size: 5KB

Size: A4

Graphic: Arrow

https://www.iow.gov.uk/documentlibrary/view/covid-19-
business-asset-pack-prevent-the-spread-arrow-a4-poster

 

Free to use

 

NHS contact tracing app - Local campaign toolkit

This toolkit can be used by: Anyone

Purpose: To proactively promote the NHS COVID-19 app and help to encourage Isle of Wight residents to download and use the NHS COVID-19 contact tracing app.

 Asset  Description  Link Terms of use

Questions and Answers document

This document has been made available by the NHS and provides questions and answers about the NHS COVID-19 contact tracing app which is being piloted on the Isle of Wight.

 

https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-questions-and-answers-isle-of-wight

Free to use

Social media: Facebook Header

File format: JPG

File size: 187KB

Size: 820 x 360

Facebook headers highlight what's new and promote the latest information, events and products.

https://www.iow.gov.uk/documentlibrary/view/nhs-app-isle-of-wight-facebook-header-820-x-360

 

Free to use

 

Social media: Facebook profile picture

You will need to be logged into your Facebook account to be able to change your existing profile picture and use this asset. 

 www.facebook.com/profilepicframes/?selected_overlay_id=899238853849792

 

Free to use

 

Social Media: Twitter Header

File format: JPG

File size: 314 KB

Size: 1500 x 500

Twitter headers highlight what's new and promote the latest information, events and products.

 

https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-isle-of-wight-twitter-header-1500-x-500

 

Free to use

 

 Key Messages

Key messages that can be used to promote the NHS COVID-19 contact tracing app on the Isle of Wight.

File format: Microsoft Word

 https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-key-messages

 

Free to use

 

Long  and short copy

Long and short that can be used to promote the NHS COVID-19 contact tracing app on the Isle of Wight.

File format: Microsoft Word

 

 https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-long-and-short-copy

 

Free to use

 

Informative Videos

5 x Myth Busting Videos

1. Phone in locked mode. Will Bluetooth still work: link to YouTube Video https://youtu.be/EnBMGs9aixI

2. Privacy and Identity: Link to YouTube video https://youtu.be/3w5fOPB0hL8 

3. Will I be told to isolate: Link to YouTube video https://youtu.be/gAIgPFLryng 

4. Can I provide feedback:  Link to YouTube video https://youtu.be/izV1nbTuRJs

5. ‘How to Download the App’ video: https://youtu.be/VuZD1C11U0A

 

Free to use

 

Promotional Video

Title: A message from our island's key workers

Message: Hear from some of our island's key workers on why downloading the NHS COVID-19 App is important to them.

1. A message from our island's key workers, link to YouTube Video https://youtu.be/8hhF3gadjew  

 

 

Free to use

 

 A1 Poster

File format: JPG

File size: 2MB

Size: A1

Strapline: Isle of Wight lead the way

https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-a1-poster

 

Free to use

 

 A3 Poster

File format: JPG

File size: 889 KB

Size: A3

Strapline: Isle of Wight lead the way

https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-a3-poster

 

Free to use

 

 A4 Poster

File format: JPG

File size: 889 KB

Size: A4

Strapline: Isle of Wight lead the way

https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-a4-poster

 

Free to use

 

 Email Signature

File format: JPG

File size: 348 KB

Email Signature graphic can be added to your emails

 

https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-email-signature

Free to use

Digital screen

 File format: JPG

File size: 717 KB

Size: 1920 x 1080

 

https://www.iow.gov.uk/documentlibrary/view/nhs-covid-19-contact-tracing-app-digital-screen

Free to use